MEDIA TRAINING

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Fusion Pro’s communications coaches have several decades of expertise between them. Whether you are preparing for an important media tour to trade and technical journalists; or are about to go on radio or TV for the first time or have been called to give evidence before a Select Committee hearing in the Palace of Westminster, we can help.

We are experts in media relations and communications techniques and have trained some of the most successful captains of industry in the US, the UK, Asia and Europe as well as presentation trained a wide variety of speakers, including Parliamentary candidates, the Shadow Cabinet, four party political leaders, Presidents and Chairmen of charities and NGOs, right down to student reps in their first week as Union spokespeople.

So how can we help you? Proper planning perfects performance.

We take time to understand each team or individual we are asked to coach. We learn about your organisation, your competitors the sector in which you operate and the news you hope to shape.

All courses are adapted with the delegates’ circumstances in mind, using real-life scenarios and practical exercises to make the biggest ongoing impact.

Each of our trainers has a proven track record in senior communications roles, and journalism. Importantly the courses we offer have been tried and tested nearly 1,000 delegates to ensure a successful outcome.

Courses in 2011

1. Introductory - Handling the Media

Duration: 4 hours, for up to four delegates.

Purpose: To prepare company spokespeople to speak with confidence during media interviews.

Content: A popular and effective course that has been used to train numerous spokespeople from leading brands, government and not for profit organisations around the world.

This half-day session uses videotaped role-play interviews to build the delegates’ confidence when speaking during interviews with print and broadcast journalists. It provides an overview of the media and practical guidance on how to handle a variety of media interviews in an effective and authoritative manner.

Deliverables: A half-day media session at your offices or at a local venue with practical discussions, videoed and reviewed role-play interviews, and a follow up report for each individual delegate.

Requirements: An understanding of the key messages and communication aims of your organisation. No prior experience with the media is anticipated.

2. Intermediate – Media Training Refresh

Duration:  3 - 4 hours, for up to four delegates.

Purpose: To refresh the current skills of company spokespeople and build on their experience to handle a wide range of media interviews.

Content: Begins with a review of previous interviews, for messages delivered - or not - and an update on latest media developments for delegates experienced with handling the media and would like to improve their communications skills to ensure better message take up. Content includes maintaining control during difficult interview situations; more practice with broadcast interviews, in studio, down the line and outdoor. This half-day session assesses videotaped role-play scenarios, helps delegates prepare for bad news situations, and works on responses to ensure the key messages are picked up in the media.

Deliverables: A half day media session at your offices or at a local venue with practical discussions, videoed and reviewed role-play interviews, and a follow up report and recording for each individual delegate.

Requirement: Some prior experience with media interviews and a good understanding of the key messages and communication aims of the company is essential.

3. Experienced – Bespoke Training

Duration: 2 - 3 hours, for one or two delegates.

Purpose: To prepare senior executives to handle their roles as a company spokesperson, to provide guidance on chairing press conferences and media roundtables, and to cover interview skills during crisis situations.

Content: An intensive coaching session for senior directors covering how to use PR opportunities to the organisation’s advantage. Incorporating presentation skills, media training role-play and guidance on chairing key media conferences and events, this 2- 3 hour session is popular with board level executives who require training and consultancy to build on their existing experience. It provides an overview of what to expect from your PR agency, how to handle media interviews, coping with the media during a crisis, and how to use the media to your advantage with confidence.

Deliverables: A 2 -3 hour session at the executive’s office or at a local venue with practical discussions, videoed and reviewed role play interviews, and a follow up report and recording for individual delegates.

Requirement: No prior experience with the media is needed although delegates would require executive level leadership experience.

Additional Courses Available – details available on request:

We are confident that we can deliver outstanding Media Training courses that will enable your business to deal with the media effectively. Call us today to discuss your requirements.

Tel: +44 (0)203 514 9065   Email:   This e-mail address is being protected from spambots. You need JavaScript enabled to view it